Sunday, October 30, 2011

Why Are Steinway Pianos Internationally Famous?

By Pete Malcolm


Since the 1850s, Steinway has been making quality pianos that are considered the gold standard in pianos. Steinway has set an uncompromising standard for touch, sound, magnificence, and value. Their pianos remain the choice of 9 out of 10 concert artists. Internationally renowned Steinway Piano models include the Boston and Essex. Today, when people think of pianos, they think of Steinway and Sons.

5000 Steinway pianos are meticulously crafted each year worldwide and many outstanding pianists are Steinway artists. Steinway pianos continue to be a great success due to the company's mission of building the best piano possible based on the following 3 principles: "Build to standard, not a price," "Make no compromise in quality," and "Strive always to improve the instrument." Each Steinway Piano is an original handcrafted work of art The pianos are encased in various magnificent woods acquired from all over the world and acclaimed for their exquisite grain and color. Steinway & Sons craftspeople painstakingly match the grain from one end of the piano to the other.

As the world's finest piano, Steinway pianos have a standard for beauty, elegance, sound, touch, and investment value. Handcrafting each Steinway piano takes a full year which is why the pianos are world renowned for their rare quality. Artists such as the late Vladimir Horowitz, Van Cliburn, Alfred Brendel, Marc-Andr Hamelin, Mikhail Pletnev, Arcadi Volodos, and Krystian Zimerman, prefer the Steinway piano for its quality sound and touch. Today, more than 98% (over 1300) of the world's active concert pianists hold the title "Steinway Artist" as they all perform exclusively on Steinway pianos. As well, Steinway is the exclusive piano at some of the world's most prestigious piano competitions, such as the Gina Bachauer Competition and the Van Cliburn International Piano Competition. No other piano company has earned more than 125 registered patents like Steinway has.

When you choose a Steinway piano for your home, you are choosing a piece of history as each piano takes about one year to complete and is traditionally handcrafted with great care and precision. Shopping for a piano is a very unique experience from shopping for other products. To get the best Steinway, you need to understand how each exquisite piano is unique from all other pianos. You need to understand the quality of the piano, the sound, the touch of the keys, to get a sense of the instruments. When selecting a Steinway piano, you should consider your own personal expectations, needs, tastes, and your personality.

It is understandable why Steinway pianos continue to be the piano of choice for 9 out of 10 concert artists, composers, pianists, and performers. Magnificent craftsmanship, strong principles, and a sustained mission to build the highest quality pianos has resulted in Steinway & Sons sustaining its top ranking as the fines piano maker in the piano industry. For anyone who owns a Steinway piano, they understand that they have made a investment that will increase in value over time. Consider what a magnificent Steinway piano can add to your life.




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