Monday, November 7, 2011

Dance On Camera: Obtaining Music Rights

By Tony Meredith


There are are certain things you should always keep in mind if you have a piece of choreography that is set to music that you think you may have to get the rights to. For example, there's nothing worse than filming beautiful choreography only to realize you can obtain the rights because it's legally or financially impossible. So to avoid this, begin clearing the rights as soon as your project start to take root.

Remember, the people you are contacting may be artists too, and may be glad that someone has taken enough interest in their music to use it in collaboration. So indulge yourself and explain your project. Though most artists are well aware of how much their song is worth, they may be sympathetic towards a small budget, independent project and charge you a smaller or non-existent fee. Do not be shy! Remember, this is business and negotiation is always an option.

Remember to keep records of everything, from e-mails to official contracts. These things can come in handy if there is ever a dispute. Phone agreements don't cut it so a simple statement with a signature will suffice. This is especially important when working with friends so keep your business and personal life separate and your friendship will remain successful.

To obtain music rights, many record labels have forms you must complete. Common questions include info on the project, length and what scenes the music will be used for. For example, licenses for opening and closing credits are more expensive. There could also be technical questions like what type of license your want to obtain, like for example, a two-year license in North America.

There are two different types of rights you must obtain: Synchronization rights: obtained from the song's publisher and Master use rights: obtained from the record company that produced the particular recording of the song you want to use. For example, if you want to use the song "Imagine" performed by John Lennon, you must obtain synchronization rights from Lennon's publisher and master use for the record company that produced the recording. A son's sync rights are always obtained from the same publisher; master use rights are obtained from whatever record label produced the particular recording you want to use. If you want to use song "Imagine" but perform it yourself, you must still obtain synchronization rights from the publisher.




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